Developing meaningful relationships with your art buyers is an essential part of running a successful art business. The relationship you have with your buyers can make or break your business, so it’s essential to know how to foster strong and lasting connections. Working with buyers requires a unique set of skills. It is important to be patient, understanding, and proactive in order to effectively serve buyers' needs. It is also important to be creative and find innovative solutions to ensure that both parties are happy with the outcome of the relationship.
Start by getting to know your buyers. Ask them questions about their lives, their interests, and what they’re looking for in an artist. What are their two top challenges at the moment? Use this information to customise your services and create a relationship that feels personalised.
Once you’ve established a connection with your buyers, be sure to stay in touch. Send them updates on new pieces you’ve created or upcoming events you’re participating in and how they could benefit from what you are doing.
Another great way to build meaningful relationships is to be available for questions. If your buyers have any queries about your work, be sure to respond promptly and provide them with helpful information. This will not only help build trust and respect, but it also shows that you value their opinion.
Finally, don’t be afraid to be a little creative. Find unique ways to make your buyers to uncover the added value that goes above and beyond your art. I know a number of artists who think offering a discount is a way of adding value. Please don't do this. It isn't fair to those who have purchased your art at the full asking price. In addition, this is a sure way to devalue your work and your professional integrity. Something I do to add value, is to include the first signed edition limited fine art giclée print. I offer a framed or unframed, A2 or A3, depending on the significance of the purchase. I also include a certificate of authenticity. I personally invite my clients to exclusive events. This is a great way to reward their loyalty and make them feel special, while still recognising the value of your work.
These little touches will make your buyers feel valued, appreciated and encourage them to come back for more.
By taking the time to build relationships with your art buyers, you’ll be setting yourself up for success in the long run. With strong connections, your buyers will be more likely to purchase your art and spread the word to their friends and family.
So don’t be afraid to make an effort – it will pay off in the end!